SAAD LAB
IN DUBAI

Located in the prestigious Tiffany Tower in Dubai, SAAD Lab has chosen this international hub to showcasedesign, craftsmanship, and culture on a truly global stage. Dubai, a crossroads of lifestyles, creativity, and innovation, offers the perfect setting to connect with diverse audiences and celebrate the universal language of design.
This choice reflects SAAD Lab’s mission to create experiences without borders by promoting artisanal excellence and innovation with a global vision, while reinterpreting local traditions through an international lens. In this cosmopolitan context, SAAD Lab celebrates creative talent, women empowerment, and cultural exchange, inspiring a contemporary and inclusive lifestyle that embraces uniqueness, beauty, and connection.
Fabi Saad is a Brazilian entrepreneur, author, and global advocate for women’s empowerment. With a background in communication, an MBA in Digital Marketing, and leadership studies at Oxford University, she combines academic expertise with a passion for social impact. She is the founder of Positive Women, an international movement that supports women across six countries, and the creator of SOS Woman, developed in partnership with the Government of São Paulo to
protect women’s rights. Fabi has published six books on female leadership and empowerment, amplifying the voices of women worldwide.
Through SAAD LAB, a concept store and creative hub, she merges design, craftsmanship, and culture, promoting diversity, inclusion, and global connections while supporting artisan communities and female-led initiatives.

Fabi Saad stands out as a connector of cultures, a champion of innovation, and a voice for equality on an international stage.

Mulheres Positivas, created by Fabi Saad, is a Brazilian platform dedicated to empowering women. With a digital community of over 480,000 users, it offers mentorship, educational content, podcasts, events, and career opportunities.

The project connects women with resources and networks that foster personal growth, professional development, and social impact, turning inspiration into action.

ABOUT
DELTA SALOTTI

Founded in 1989 in the heart of the Murgia region in Puglia, Delta Salotti has grown into a symbol of comfort and authentic Italian design.
Rooted in a territory rich in tradition and creativity, the brand reflects the excellence of Made in Italy and the passion of master artisans who transform ideas into timeless furniture.

HIGH QUALITY CRAFTSMANSHIP

FUNCTIONAL DESIGN

RESPONSIBLE SUSTAINABILITY

WHY DELTA SALOTTI?

Because Delta Salotti represents Italian design and craftsmanship, embodying the deepest values of Made in Italy: artisanal quality, aesthetic research, and the ability to merge tradition with innovation.
Delta’s collections also reflect a strong commitment to sustainability, through the use of regenerated fabrics, responsible production processes, and designs that combine elegance, functionality, and comfort. Each piece is conceived to invite relaxation, enrich spaces with personality, and transform everyday living into a true experience of well-being.
Showcasing Delta Salotti in Dubai means bringing a story of craftsmanship, innovation, and beauty. In a cosmopolitan setting where design becomes an expression of international lifestyle, Delta stands out for its ability to engage with different styles and cultures, continuing to serve as a global reference for elegance, comfort, and the uniquely Italian talent for creating emotions through spaces.

ABOUT
INOXLM SRL

Inoxlm S.r.l. is an Italian company based in Gravina in Puglia, specializing in the design and manufacture of high-quality stainless steel products for both residential and commercial environments.
Established with a strong commitment to craftsmanship, Inoxlm offers a diverse range of products, including kitchen accessories, handrails, street furniture, and custom-made furnishings.

HIGH QUALITY CRAFTSMANSHIP

TAILORED SOLUTIONS

LONG-LASTING PERFORMANCE

WHY INOXLM SRL?

Because Inoxlm S.r.l. creates premium stainless steel products that seamlessly blend style, prac- ticality, and durability. Each piece features clean, contemporary lines and is crafted with meticulous attention to detail, enhancing any space while de- livering long-lasting, functional solutions. By using top-quality AISI 304 stainless steel and offering be- spoke customization options, Inoxlm guarantees every product meets the highest standards of per- formance and design excellence.
Showcasing Inoxlm in Dubai means introducing Italian mastery and innovation to a global audience. In a vibrant, international city where design meets lifestyle, Inoxlm captures attention with elegant, modern stainless steel solutions. Each creation is built to last, offering tailored functionality while reflecting the sophistication and creativity of Italian design.

ABOUT
GIGLIO

Giglio Shirts is an Italian fashion brand that blends traditional craftsmanship with contemporary design. The brand is known for creating shirts that express style, personality, and Italian elegance.
Each piece is meticulously handmade in Italian workshop, suing the finest fabrics and vibrant, original patterns designed exclusively by the brand’s creative team, combining classic tailoring with modern flair.

ITALIAN HERITAGE

CREATIVE IDENTITY

TIMELESS ELEGANCE

WHY GIGLIO?

Because Giglio Shirts represents the essence of Italian artistry: where traditional fashion tailoring meets contemporary creativity. As an independent brand, Giglio works exclusively with Italian fabrics and skilled Italian tailors, ensuring every piece embodies authenticity and uncompromising quality. Each shirt is handcrafted with meticulous attention to detail and features exclusive patterns designed by Giglio’s designers, embodying both elegance and individuality.
Showcasing Giglio in a design showroom highlights its role beyond fashion: it celebrates Made in Italy excellence, where style, culture, and innovation come together to express a truly authentic Italian lifestyle

ABOUT
ADA TOUR

ADA Tour is a boutique Tour Operator & DMC specializing in inbound travel throughout Italy. Based in Puglia, it stands out for its deep local expertise and strong focus on Puglia and Basilicata

TAILORED SOLUTIONS

CREATIVE IDENTITY

SLOW TOURISM

WHY ADA TOUR?

Its offerings are distinguished by tailor-made cultural and experiential journeys, carefully designed around each traveler’s needs and expectations. These itineraries reveal an Italy that goes beyond the must-see destinations, guiding travelers into the hidden and secret side of the country, where every hilltop or village conceals unexplored gems. Dedicated to providing authentic and immersive travel, ADA Tour crafts personalized itineraries that lead visitors into the rich cultural mosaic of these regions. Its approach embraces slow tourism, allowing travelers to connect deeply with local traditions, cuisine, and landscapes.
ADA Tour embodies authentic Italian experiences, connecting travelers with the culture, traditions, and craftsmanship of Italy. In a design and craftsmanship showroom, it serves as a bridge between Italian excellence and immersive journeys, offering curated itineraries that reveal artisans, handmade creations, and Italy’s rich cultural heritage.

ABOUT
MINDBE

Mindbe is an Italian web and software agency with over 20 years of experience in supporting businesses and organizations in their digital growth. With a peoplecentric approach, Mindbe focuses on understanding each client’s vision and delivering innovation, performance, and long-term value.

INNOVATION

HUMAN-CENTERED

QUALITY & RELIABILITY

WHY MINDBE?

Its expertise covers a wide spectrum of services: from enterprise management systems to mobile applications, from secure web platforms to advanced cloud infrastructures. Every project is conceived with a focus on functionality, security, and innovation, ensuring reliable tools that adapt to the evolving needs of clients. The use of cutting-edge technologies such as Artificial Intelligence, Machine Learning, and Business Intelligence allows Mindbe to transform data into strategic value, offering concrete solutions that drive efficiency and competitiveness. Mindbe stands out for its human-centered approach, designing solutions that combine technological
excellence with intuitive design. Innovation is made accessible, practical, and impactful.
As a blend of Italian creativity and digital expertise, Mindbe’s presence in a design and craftsmanship showroom highlights how innovation extends beyond physical objects. Just as artisans transform raw materials into beauty and function, Mindbe shapes code and technology into digital experiences reflecting the precision, quality, and vision of Italian excellence.

ABOUT
POSITIVE
WOMEN

Positive Women is a community and digital platform created by women, for women, and founded by Fabi Saad. Beyond being an app, it is a movement dedicated to driving meaningful change in the lives of millions of women, particularly within the Arab world.

COMMUNITY

INNOVATION

WHY POSITIVE WOMEN?

Positive Women was created to respond to a clear need: a space where women can access opportunities, share knowledge, and feel supported in their personal and professional journeys. The platform connects women with resources, training, and networks that allow them to strengthen their skills and broaden their horizons. It celebrates diversity while promoting unity, highlighting the richness of women’s stories and experiences across different cultures, with a particular focus on the Arab world.
What makes Positive Women unique is its ability to merge practicality with inspiration: offering concrete career paths, up-to-date insights on the job market, and stories of transformation that motivate and empower. It is not only a digital tool, but also a stage where women’s voices become central, visible, and impactful.

POSITIVE WOMEN PODCAST

INNOVATE.
RECORD.
INSPIRE.

Positive Women Podcast is a professional podcast studio located within the showroom, offered as a premium service by SAAD Lab. Designed for creators, brands, and storytellers, the space provides state-of-the-art equipment and an inspiring environment to produce high-quality audio content.
Positive Women Podcast embodies SAAD Lab’s mission to merge creativity, craftsmanship, and innovation. It offers the perfect setting to explore ideas, share stories, and connect with audiences in a contemporary and professional way, all within the heart of a space dedicated to design and artistic excellence.
Tiffany Towe Office 803, Cluster W, Jumeirah Lakes Towers, Dubai, UAE
info@saad-lab.comwww.fabi-saad.com